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Cliff is aware that Mick Jagger recently featured on the cover of Saga Magazine and sees it as a logical progression. “Saga is the butt of ageist jokes. But why? Mick is the right age. Thirteen years ago Tatler ran an article about grey power. At the time I had never heard the phrase. The statistics read: the smallest population of the Western world is below the age of 18. I had thought for years that all my records were aimed at kids. Suddenly we were beginning to realise that all the rockers of the Sixties had grown up — the power was now in the hands of the 30- to 60-year-olds. So I told EMI that they had to sell me differently. They chose not to listen. “My point was proved when the hoo-ha surrounding the release of Millennium Prayer began. Saga is on to an absolute winner. Something like Saga Radio is aiming at people who love all kinds of music, from the classical to Elvis to whatever. If the magazine publishes a story on Mick Jagger it will appeal because all readers can relate to it. People like Pete Townshend of the Who will always be ‘cool’ (Cliff laughs and says that he was using the word in the Fifties, I point out that it is back in use, he gives a ‘Yes, I know’ kind of smile) to the people who remember them.” He says he has survived because of his desire to stay at the top and his Christian faith, which has given him direction. When I suggest that the Who and songs like My Generation no longer echo the views of people who were young in the Sixties because maturity has now mellowed and perhaps enlightened them, Cliff Richard disagrees. |
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Sir Cliff Richard at home. Behind him is his conservatory and the “poorly” lemon tree, enjoying the warm rays of the early autumn sunshine. |
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